Tuesday, 4 April 2017

Making BYOD happen effectively in your venue

What is BYOD?
It is becoming essential that hospitality conferencing venues and meeting rooms are compatible with the growing trend of BYOD (bring your own device).  At CGA Integration we are being approached by more and more venues to ensure that their meeting,conference and huddle rooms are able to operate in a flexible way; allowing delegates to connect and collaborate seamlessly wirelessly from any device as part of an event, without the need for dedicated hardware or a lengthy setup process.  This added functionality and ease of use of equipment will make your meeting rooms more attractive generating more bookings and more repeat bookings from delegates.

The ability to collaborate & present
As we all become more dependent on our mobile devices, tablets and phones, the dynamic and requirements placed on meeting and presentation rooms is changing quickly.  

Firstly, with delegates regularly working in the cloud and not actually having a device that stores all their information, the need for a good or preferably impressive internet connection is essential.  

Secondly it is now normal to touch a screen.  Even at a very young age, children are already familiar with the pinching and finger movements required to zoom into and resize images on a screen.  The next step is to deliver this into your meeting rooms.  It will be intuitive for your clients to move from their touch screen device to a touch screen wall display with the same functionality; allowing them to show all the delegates in a room what is on their device. This is now possible with wall mounted screens and even with projected systems.

Thirdly, we are all working more disparately; in different locations and on our own devices, but often we all still need to show our take or interpretation on the same problem, challenge, or data in question. The next generation of presentation devices allows you to connect and display multiple devices on screen at one time.  This gives you for example, the ability to show the actual sales figures from the salesperson’s device next to the accounts department forecasts, without the need for individuals to meet first to share all the information and collate it onto one PowerPoint slide.

Remote Participants
Modern technology also allows people to participate actively in meetings whilst being in another venue or even country.  If a key delegate is unable to travel but wants to attend a meeting and actively participate in discussions, it is possible to use services such as Skype to bring remote delegates up onto the screen and hear them clearly through speakers.  In addition, they can share their desktop computer on the meeting room screen enabling them to make a presentation and discuss this with the other meeting delegates as if they were in the same room. In a more advanced or larger conference suite it is possible to bring remote delegates up on a separate screen to the data, so that you can see more of the individual, including their body language and hand gestures.

Branding
Most of the modern display technology and certainly the screen sharing products all offer the ability to personalise the display of the system.  This allows you to add your own Branding and personalise any login instructions for your delegates, making your systems clear and easy to use.  When delegates enter a room the screen can show your message, logo, room name and how the delegates can connect their device to work in this space.

How does it work?
BYOD connectivity works just like logging in to get internet access in a public space.  To ensure secure connection, your delegates will need to use the correct SSID (wireless access point) in the wi fi settings of their device, login and then enter a password to connect securely to the display in the room.

Support and keeping up with device changes
All the quality systems are now network ready. Devices sit on your hotel LAN and can be easily addressed and updated by your AV or IT team over the network, thus enabling you to be ready for the next IOS version or security patch. Some devices even have a management software suite which makes monitoring and support even easier.

How can I make this happen in my hotel?
For more information on how to make your meeting and conference rooms BYOD compatible please contact CGA Integration to discuss your specific requirements in more detail.  We look forward to working with you soon.

Friday, 24 February 2017

Creating the right soundtrack for weddings

Weddings in the UK are big business, with couples and their parents spending thousands of pounds on their big day.  Organising a wedding is a very stressful event, in surveys it’s up there with death of a loved one, divorce and moving house!  What should be a very joyous occasion, is often overshadowed by all the little details the happy couple need to consider, coordinate and arrange.  

Choosing a venue for both the service and the reception is a key decision for every bride and groom.  Selecting somewhere which offers the right mix of facilities whilst creating the right atmosphere for their big day is paramount.  Music is one of the key strands to run throughout the day, from the arrival of the first guest, to the service, into the reception & wedding breakfast with speeches, to the first dance and into the evening entertainment.  Helping your guests by offering them all the AV facilities they need will make their lives easier and make them more likely to choose your venue over others.

Music is so important.  Helping your guests to create the soundtrack for their special day is a vital part of a successful wedding.  When we hear songs from the past they can stir up powerful emotions and transport us back in time. Like stepping into a time machine; you can feel everything as if you were actually there. The Bride and Groom might want to capture memories from special events at their wedding; music which reminds them of when and where they met, their first date or the proposal.  The relationship between music and memory is powerful, which is all the more reason to get the right associations for every wedding day.  Deliver this in the right way to ensure that wonderful memories of the wedding, at your venue, continue to be conjured up in the minds of the happy couple and their alike guests for many years to come.  

What music and technology do I need to offer my guest?

AV requirements for a wedding will vary throughout the day and will depend on if your venue is licenced to conduct the wedding service as well as hold the reception.  To help you to make sure that nothing gets missed, here is a helpful checklist to ensure that you, and any events companies or DJ’s you may employ, have everything you need to make your guest’s big day sound just how they want it to.

(i) Ceremony music
Many of your Brides and Grooms may choose to bring their own music for their service.  As such you need to let them know what format this needs to be in and ensure that you have a connection point in the main ceremony room to enable them to play pre, post and during ceremony music.  This either needs to be accessible and easily operated by someone in the wedding party, such as an usher, or by a member of your staff if necessary.  If the Bride and Groom opt for live music during the ceremony, you will also need to ensure that you have got microphones or power for instruments available.

In larger rooms a microphone and possibly an induction loop might also be needed to ensure that the registrar can be heard by all the guests.

(ii) Before and after the ceremony
Your Bride and Groom may request that you play their own background music either before or after the ceremony, during any reception drinks and possibly in the dining area where the wedding breakfast is served.  Ideally all these rooms, if there are more than one, should be linked to enable the same music to be played throughout.  This creates the same mood for all the guests, allowing them to all feel part of the same event.

It is possible that the Bride and Groom may request live music to be played after the service during the drinks reception, maybe a piano with or without a vocalist or even a saxophone or string quartet, so again microphones and power for certain instruments might be required in another area. Whatever the music choice, it's important that guests don’t mingle in silence, as it can make people feel uncomfortable, equally the music that they hear needs to be appropriate, and played at a suitable volume, to ensure that it doesn’t overpower their conversation.  


(iii) The Wedding Breakfast
From the toastmaster through to the speeches after dinner, it is key that everyone in the wedding party can hear what is happening during this equally important part of the day.  A good speaker system in your main dining or events space is key to this, you deliver the same quality food & service to all your guests and they should also expect to receive the same quality audio.  

Considering the all important speeches, make sure that everyone can be heard by ensuring that microphones are available if necessary.  Some guests may be hard of hearing or some speakers might be too embarrassed or emotional to really deliver clearly throughout the whole of their speech.  To help everyone, It is always best to have a microphone and suitable speakers on hand so that every guest can hear all of the proceedings and really feel involved in the day.  The best and most aesthetic delivery of sound will always be from an installed ceiling speaker system that is specifically designed to cover that room.   If you do not yet have this facility at your venue and the DJ is to be in the dining room after the wedding breakfast, it might be possible to use the DJ’s speakers for the speeches.  It's worth remembering however that these might not fit with the decor and ambience of the wedding breakfast and the sound will not be best balanced this way.

With the rise of multimedia, do you have a projector and screen to allow the speakers to show the guests any photographs?  From baby photos to selected images from the stag and hen parties, your speakers may want some visual cues to help them deliver their speeches, (and jokes), sharing images and memories.  This may be something that you use an external events company or the DJ for, as many DJs now use video screens to show video clips and pictures, but either way it may well be something that you are asked if you can provide.

Using digital signage can help to direct guests around your function spaces and signpost what is occurring in different areas as well as helping to personalise the event to help to celebrate the day.

(iv) After dinner entertainment
Although a playlist can be very personal and work to create a mood as background music during the drinks reception or the meal, it is very difficult to predict which songs will work well at what times during a party.

As an ex-DJ, I would urge you to encourage your Brides and Grooms to hire a professional DJ or entertainer.  For a DJ, a wedding reception can be one of the hardest gigs, as the audience you have to engage with is truly diverse: from grandchildren to grandparents, ballroom dancers to ravers and everyone in between!  Pleasing everyone and keeping the dancefloor full can be a real challenge, but  when you get it right it's very rewarding.  

A good DJ will be more than someone who just plays a compiled playlist, they should read the crowd and respond to their mood and dancing preferences, cracking appropriate jokes and creating a memorable party atmosphere along the way, which a predefined playlist just cannot achieve. A real professional will mix selected tracks in with the dancing so that it means something to the Bride and Groom and yet the rest of the crowd, who may be too young or too old to remember your special tracks, can still have a great night.

As a venue owner you need to see how you can make the DJ look like part of your venue for the day to come together seamlessly.

In an ideal world you would have the DJ set up prior to the ceremony and reception drinks so that the set up is not seen, although with some venues resetting rooms for dancing after dinner this can be harder to accomplish.  If this is not possible, think about hiding the DJ equipment behind a curtain or screen or even under table cloths so that the turnaround is faster and boxes do not have to be carried through the venue, breaking the mood of the day which everyone has tried so hard to create.

(v) What is better, owning or hiring?
There are certain items, which as a quality venue you should own, to ensure that they are available to offer your guests at all times, but other equipment you may wish to just consider hiring.  The table below should help you to prioritise your choices.

Items
Use
Own?
Facilitate?
Hire?
Speakers in dining & events spaces
Speeches & background music
Yes, this should be a minimum requirement
N/a
N/a
Radio Microphone
Enabling speeches in any location within events spaces
Yes if demand is high enough

If you find the use of this is infrequent then hiring makes sense
Music player socket, input in function space
Play ceremony or pre and post ceremony music
Yes, this socket should be located in a logical place for guests and or staff to connect and play back music
Yes
N/a
DJ equipment or Band equipment
Wedding evening party
No
Yes, allow for the use of power sockets, set up space, limiters, etc
Yes, hire in a professional from an agency or from the Bride and Groom’s personal experience
Screens
Best man's speech, memory images, etc
Yes, if you have enough storage space and regular use of these.  They can also be used as meeting screens.
Yes, allow for power sockets around the venue
Yes, hire from local events or AV providers as and when the need arises.  This allows you to hire a screen appropriate to the size of the event.

(vi) Managing music volume
If wedding guests are also staying at your venue make sure that where possible you place the guests most likely to be disturbed by a noisy DJ at the other end of your venue, put the best man and bridesmaids in the bedrooms over the dancefloor, as they are most likely to need to change or freshen up and are most likely the last to bed! If this is not possible, try to work with the DJ to maintain a sensible noise level.  Limiters can be fitted and the Environmental Health Officer may insist on these, but try to avoid this route if you can as they can create a poor guest experience, causing the sound to cut out just as the party gets going which equally may mean that the DJ will not want to play your venue again! Some sound limiters have a traffic light system, which if managed correctly enable the venue manager and or DJ to see when the music is getting too loud and to take action to address this gradually and in a controlled way without actually killing the ambience of the evening.

By considering all of this you really should be well on the way to helping your prospective Brides and Grooms create the perfect soundtrack to their wedding.  With music being so closely linked to evoking memories, getting it right through for your guests will mean that you can create the very best memories of their special day at your venue.

For further information about AV equipment and installations for weddings and all other events please call CGA Integration to discuss how to make the most of your venue.

Monday, 5 December 2016

Rejuvenate your spa with a rich audio tapestry

Creating the right soundscape in your spa
Whether you are considering rejuvenating your spa in the New Year or adding a spa to your hotel to enhance your overall guest experience, don’t underestimate the power of audio in creating the ultimate spa experience.

When we think of spas we conjure up images of tranquility and relaxation.  Spas give us the opportunity to escape, however briefly, from the stresses of everyday life; offering us a chance to recharge and reinvigorate our bodies and minds.  They are havens of peace and relaxation amongst an ever increasingly hectic world; somewhere we can relax without phones ringing, the noise of traffic or the slamming of doors.  

So as you plan to create and build, or refurbish your spa, it is vital to examine all the sources of sound in the area.  You need to consider not only what music you should play, but how your chosen furnishings and infrastructure will affect the sounds created within your spa and what sounds you want to cultivate to create the right ambience for your spa’s guests.

Sound can so often be overlooked, but during treatments when lights are dimmed and guests often close their eyes, other senses including hearing become heightened, so audio replaces colour and becomes a key factor in generating the most appropriate mood.

Eliminating the noise
There are many unwanted sounds which need to be removed or reduced in a spa environment.  The sound of slamming doors, loud footsteps along corridors, phones & pagers ringing, passing traffic, internal plant & machinery noises or sound from other treatment spaces and other parts of your business.  All these noises need to be diminished and replaced with a localised quality audio system.

If you are building a new spa or adding a spa within an existing space, the first thing CGA Integration would recommend is engaging an acoustic environment consultant, (such as the Acoustics & Noise Partnership).  

The acoustic environment consultant will measure the existing noise within the space designated for your spa.  They will then advise you on how to mount internal noise generating electrical hardware and motorised equipment, (such as air conditioners and lifts motors), to minimise noise and how to construct walls of the right density to minimise ‘audio bleed’ between areas.  Little details such as adding the right door closers and seals make a huge difference; minimising the seepage of sound through doors or reducing the noise doors make whilst closing.  

Like rubbing all the markings off a picture to start again with a blank canvas, the more sound you can prevent from entering your spa or from moving between discrete spaces within your spa, the quieter your environment will be.  This makes it easier to create the soundscape you want, rather than having to work around what is already there.

Painting the right picture
Once you have your blank canvas, think about who needs to listen to sound when and why.  Should the audio be in the background or truly a large part of creating the guest experience?

Sound can help to create the right ambience in lounges and communal areas of your spa; transporting your guests to a place of calm tranquility.  Within treatment rooms the audio needs to reflect and enhance the mood of specific treatments, fully immersing the guest in that individual experience.

Historically sound has not always been carefully thought through in spas.  Often guests could be subjected to ‘Whale Music’ whatever their chosen treatment, but now guests are far more savvy and expect more.

Research has shown that sound that is ‘undefined’ can create a bad experience for guests whatever the occasion.  In addition, audio which is too bass heavy will not create the right mood for a spa and similarly, sound which is too sharp and heavy in mid & high frequencies is equally not relaxing.

Today we often have good audio all around us; in our cars, on portable music players and at home with television and home cinema surround sound.  Your clients will know if the sound in your spa is poor. Sound should be full and balanced with a relaxing warmth to the low end but not a disco bass. Using good quality full range speakers can work with the correct back end system, or if the design is sensitive, smaller speakers can be fitted with strategically placed bass units to fill out the sound.  However, care always has to be taken when mounting bass units to prevent sound transmission to other discrete spaces.

It is important to think about where your guests will be when they are listening.  If they are lying down during treatments the ideal position for speakers should actually be at ear height either side of the treatment room to give a true stereo experience.

Equally why not add to the swimming experience by installing underwater speakers?  Although these are now part of the specification for olympic pools, this is not currently the case for leisure pools and the correct music underwater can be a real talking point. As sound travels better through water than through the air, your guest will be able to ‘hear’ the sound through vibrations, without even putting their heads under the water!

Achieving the right results
To help to create the perfect experience in your spa your audio needs to be flexible.  Your staff should have access to a range of music sources to reflect and complement the different treatments and type of trading on offer. CGA Integration recommend that each of the following areas should have their own identity and you should work with your music provider to ensure that each area is a discrete part of your audio design:
  1. Reception area and lounge
  2. Treatment rooms
  3. Manicure / Pedicure area
  4. Pool
  5. Cafe or spatisserie

In addition, some spas offer sockets in treatment rooms to allow their guests to bring their own music.  This can work with a guest that has thought through their music choices, but please bear in mind that allowing your guest to choose their own music  does reduce your ability to enhance the chosen treatment and reinforce your Brand identity.

Once the correct music sources are in place, it is vital to ensure that all volume and audio source controls are placed local to the speakers.  It is paramount that your staff can actually hear the audio they are controlling.  This ensures that sound levels are correct for the trading and or treatment conditions, without the need for guessing and negating the requirement to use internal phones.

Integrating audio with design
Most of the switched on design companies now routinely consider AV as part of spa design.  They will be keen to engage an AV specialist, such as CGA Integration, as early as possible within the design process, to ensure that they deliver a great experience for both you and your guests.

Today speakers come in a huge range of sizes and shapes and can be finished in RAL colours to match your chosen design scheme.  Please bear in mind however, that the smaller the speaker the less bass and warmth it will deliver, so the more likely you will be to require a bass unit. In addition, CGA Integration can deliver fully invisible speakers which can be plastered into ceilings or walls or built into wooden paneling to give a surrounding sound without any visual impact.

Introducing SPAshell
There are many considerations for a hotel operator to appraise when thinking about a traditional build spa, not to mention construction noise and disruption to your existing business. In addition, it is essential to monitor the building process carefully to ensure standards.  One builder not filling a wall void or drilling a hole in the wrong place can lead to noise seepage in your spa and result in time and expense spent locating and resolving the subsequent sound issues. 
This is where SPAshell may well be the right solution for you. Recently CGA Integration have worked closely with Spa Creators to create the audio for their unique concept SPAShell; a modular spa solution which is built off site and then delivered to your venue and set up to trade within 10 days. SPAshell greatly reduces building noise and disruption at your venue and ensures that the spa structure is audibly sound, as it has been designed and manufactured to the high standards and specification by Spa Creators. Alistair Johnson Managing Director said ‘ we were very pleased with the CGA’s expertise in delivering the sound solution for SPAshell, which was not only creative but also very effective”


Whether you need to give your existing spa a new lease of life, or create a new spa offering at your venue, don’t forget the importance of sound in creating the best possible spa experience for your guests.

Monday, 26 September 2016

Is that music to their ears?

The missing piece in the Brand experience puzzle is so often the audio.  It’s easy to see the beautiful interiors our customers will observe and feel, assess the level of customer service they will experience, taste and smell the cuisine and wine they will order, but so very often, what they hear is just overlooked or added as an afterthought.  To deliver a truly memorable experience, audio has to be weaved seamlessly into the sensory mix to create a coherent, holistic result.

Whether you are targeting millennials or any other key market sector, it is becoming more and more important to deliver a coherent and quality soundtrack to each and every experience.  But getting the audio right is not just about delivering the right soundtrack but it's also about using the correct hardware for your space.  Great music delivered through the wrong speakers will always sound bad, however carefully picked the playlist is.  A sound system which has been expertly designed specifically for your requirements and space, using carefully chosen hardware, will always show off the music you have chosen to its very best.

There is a growing body of evidence which supports the fact that audio affects your mood and emotions and as such can change the way in which you react and behave. Our brains receive so many subtle cues from what our ears pick up, that a great deal of our conscious and unconscious moods and behaviour are attributable to what we hear.  Audio is a critical strand in determining how our customers will feel when they experience a venue, not just at the time, but for many years to come, as music is also a powerful tool in evoking memories.

It’s not just about what is played, but also the way in which we hear it which can affect us emotionally. When we listen to warm rich sound with depth and clarity, it can envelop you with feelings of opulence and quality, like sinking into a big comfortable chair from which you don’t want to get up. Conversely, sound that is thin, scratchy and sharp is irritating and something you wish to shut out and move away from as quickly as possible.  So getting the delivery of the soundtrack in your venue right is just as crucial as getting the soundtrack itself right.

When we hear songs from the past they can stir powerful emotions and transport us back in time. Like stepping into a time machine; you can feel everything as if you were actually there. The relationship between music and memory is powerful, all the more reason to get the right associations for your venue, delivered in the right way, to ensure that wonderful memories continue to to be conjured up in the minds of your customers for years to come.

As you seek to differentiate yourself and the experiences you offer, ask yourself; how are we delivering the soundtrack to our guest’s experience?  The greatest interior design, lighting scheme and legendary customer service, whilst crucial, cannot counteract the bad memories created or the negative, uncomfortable feelings generated from a poor soundscape.

Make sure that the audio experience you offer your guests really is music to their ears.

Monday, 8 August 2016

Making Sound Improvements; Reviewing your AV for maximum impact

When was the last time you reviewed your AV?  Does it always creep down the agenda as budget gets allocated to other projects?  

Making sure you are getting the most from your AV doesn’t have to mean a full scale refurbishment project.  By appointing a specialist AV consultant to carry out a review, quick fixes can be identified to help you to get the most from the AV you currently have, both for your clients and staff alike.  An AV review will also identify how things can be improved further with more investment over the longer term, to really make a difference to your venue and the customer experience that you offer.

Do I really need to review my AV?
Ask yourself a few simple questions;
  • Is your current AV problem free?  
  • Do you know what AV systems you currently have?  
  • Do you still talk with the contractor who installed your AV system?
  • Do your staff have the correct training to get the best from your current AV system?  
  • Are you fully embracing new technology in your conference and meeting rooms?  
  • Is your AV giving you the edge on your local competition?
If the answer to any of these questions is ‘No’, then you could definitely benefit from an AV review.

For example, if you offer meeting and conference facilities you will realise that modern delegates are very technologically savvy and have a lot of AV requirements.  Are your conference and meeting rooms offering the facilities to enable;
  • BYOD capability
  • HDMI connectivity
  • HD resolution projection
  • Interactive presentation facilities
  • Collaborative meeting spaces
  • Audio for conferencing from both phones and mobile devices
  • Projection bright enough to view without dimming the lights, enabling delegates to still view their note pad
  • Loud, even and clear sound and vocal reinforcement throughout a room to hide external sound sources and create the emotional impact required by the speaker or presenter?
An AV review can help you to determine how to offer all of these facilities effectively to business guests, helping to ensure that they continue to choose your hospitality venue.

What can I expect from an AV Review?
CGA Integration are specialists in sound.  We can attend your venue, survey, test and quantify the AV systems and review the hardware you currently have. We specialise in AV for restaurants, bars, spas and hotels, where we design, install and maintain AV systems across all hospitality areas from conference and meeting rooms through to lobbies and ballrooms.

As experienced installation and service engineers, CGA Integration will look holistically at your AV systems and review them, not just as a stand alone systems, but also as part of your overall trading system and how it currently sits with market requirements.  We will consider all aspects of AV requirements including those that affect both your staff and your customers relaxation and business needs.

An AV review by CGA Integration will ensure that;
  1. Your AV systems are working as you expect
  2. You are offered best options and paths for upgrades to maximise your AV effectiveness
  3. You are offered the best and increased levels of support

Here at CGA Integration, we have often found that all some AV systems need is a little TLC.  With a few minor changes to facilitate new and additional functionality, existing AV systems can often offer our customers key differentiators to really help them to sell and upsell their hospitality venues.

So why wait?  Please get in touch to release the full potential of your AV systems and make a sound investment for your hospitality venue.
Info@cga-integration.co.uk

Tuesday, 7 June 2016

Have Marks and Spencer made a sound decision?

So Marks and Spencer have decided to switch off background music in all their UK stores.  The news has certainly received some high profile coverage across the press and an overwhelming level of customer response.

I would agree that removing badly delivered, ill thought out music can only be a good thing, but is removing all music from retail and leisure spaces really the best or most proportional response?

Unless sound systems are carefully designed, delivered with the correct audio equipment and the most appropriate music content, they can indeed have a destructive effect on the very environment they are meant to be enhancing. Does this mean however that background music should be removed from all retail and leisure spaces, or do we just need to get smarter about how and what we play to those customers we are trying to attract?

What we can't argue with is the growing body of evidence that supports the fact that audio affects your mood and emotions and as such can change the way you react and behave. Our brains receive so many subtle cues from what our ears pick up, that a great deal of our conscious and unconscious moods and behaviour are attributable to what we hear. Even recent medical research has proved that playing appropriate music during operations can have a positive effect on both surgeons and those that they treat; those patients who listen to music during and after an operation will feel less pain and have a speedier recovery, even if they had been under general anaesthetic! That’s quite amazing.

I think much of the issue is not with having music per se, but with the fact that many retail and restaurant chains have just commoditised it. The delivery of ‘background music’ during many store roll out processes, has become yet another bulk purchase to be sourced and delivered within or under budget, just like any other fixture or fitting.  Any focus on the sound system quality, appropriateness of the music or the impact it has on the target customers has all but become lost along the way.

So is a space without any music really the right way forward? Very often CGA Integration are called to add sound to a space that is suffering from what we call “the library effect.” This is where our client’s guests cannot relax, they feel uncomfortable and find themselves whispering to each other; everyone is very conscious of each and every sound they make and can hear. This in turn creates the wrong kind of atmosphere, it certainly does not help to bring our client’s Brand to life, which by contrast is what well chosen, expertly delivered audio can do.

Above all, what all this really indicates to me is the need to review how we use music. We need to stop, think and take ownership of the soundscape within our space. We need to think about what sounds we currently have and what sounds we want to add, to deliver where we want to be.  

So how can you best use music and audio to help you successfully deliver your Brand?

Getting this right may involve a large investment in hardware as you move away from cheap speakers, as however good the playlist, unless you have quality speakers the music will just sound like it is coming from a 1970’s phone handset.  It may also require you to appoint a quality music profiler to ensure that you get the right music for your venues. There are some great music profilers out there, but as with everything, you will need to find the one who can best understand your Brand, so they can interpret your Brand personality and personify it into a music playlist. It may also mean you investing in sound system design. Many interiors are now designed with a minimalist or industrial look which creates a very harsh acoustic environment. If the sound system is not designed in the right way, even with well selected musical content, this can mean that the end result can be uncomfortable for your guests and staff alike, which Julian Treasure discusses here in ‘a quiet coffee.’

Most of all, what I find really interesting about this news story is the sheer volume of coverage it received and the level of consumer response it generated across all forms of the media. If audio does not affect people so strongly would we really have witnessed  such a response?