Monday, 4 November 2013

How Pharmaceutical Technology can deliver a most Memorable Customer Experience

Likening your hotel guests to animals in pharmaceutical drugs trials might be the furthest analogy from your mind and yet systems originally designed to monitor exactly this have now been developed to help hospitality venues offer both a memorable customer experience and provide unrivalled security for their guests.

Imagine if you had the ability to monitor how guest’s behaviour changed if you changed room layout, d├ęcor or elements of customer service?  Imagine if a returning customer could be welcomed back by name without any visible technology? Imagine if the path of a bag snatch thief could be tracked throughout your venue and beyond to aid their capture?  All of these and more are now possible using image analysis.

CGA Integration are currently working with i-Abra, a high performance computing company, who have developed image analysis systems to deliver the next generation in guest behaviour monitoring and security.

At its simplest, image analysis, when integrated into existing CCTV systems, can count guests by recognising unique faces, assess dwell time and monitor activity such that you can look at how guest behaviour alters when you change; room layouts, decor, or elements of customer service, or when you tweak promotional materials and displays.  

With more detailed analysis, this tool allows you to identify and zone guest demographics within different areas of your venue, recognise individual guests and spot behaviour patterns, enabling you to gain a fuller understanding of your customers and see how environmental changes affect behaviour within different groups.  

Taken to its full potential, this system recognises individual faces and allows you to match them to your known client base, this is done in real time with matching achieved in a fraction of one second, enabling you to welcome back a returning guest and also monitor less welcome individuals!

From a security perspective, facial recognition from image analysis allows the tracking of a person of interest throughout a venue to see where they have been and where they are now.  This aids both staff to apprehend the individual and the identification of areas where security upgrades are needed to reduce any problem hot spots.

Suddenly your guest’s faces become like Internet cookies and you are able to identify where they are, where they have been, how long they stayed where and if they returned.  If information is power, image analysis systems give you the power to understand your guests and reward them with a most memorable customer experience, every time they visit. 

For more information on how Facial Recognition systems could work in your venue please contact CGA Integration on (0845) 058 46 50 or email info@cga-integration.co.uk

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