Helping your staff in a world managing the pandemic

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 As we all try to learn to live with Covid and return to a ‘new normal’, our industry, which has borne the brunt of the lockdowns, restrictions and the ‘pingdemic,’ is emerging and adapting whilst still striving to deliver the highest of standards.

 Many of you have lost key staff members, gained new staff, or are struggling to fill all the key roles.  All of which puts additional pressure on every aspect of your organisation.

 Your clients are still seeking the quality experience you always gave them and many will be returning after a difficult eighteen months, expecting a truly memorable experience with that first celebratory meal out, or a meeting finally not hosted at home on Zoom. 

 Your AV systems may not be the first thing you are thinking about when juggling all of this, but if the staff who knew how to operate them have moved on, or if your AV has been neglected for the past 18 months, there may be some challenges ahead.  Whilst not life-threatening, if not addressed, these will all add to staff stress and customer dissatisfaction, instead of enhancing everyone’s experience.

 CGA Integration can help.  We offer a wide range of support solutions to help you effectively and efficiently manage your AV.  

 Did you know that most CGA installed AV systems are fully remotely supported? 

 A CGA engineer can connect and operate your system, in real-time, to support your team and to teach them how to operate and troubleshoot their AV issues whilst they are at work.

 CGA also offers support packages which include a time allowance to retrain new and existing staff members annually, ensuring that you are always getting the best from your AV systems.

 With us on board, we can help ‘smooth out the bumps’ that will follow new staffing appointments and current staff who need their knowledge refreshed after returning to the workplace.

 CGA can also help you to evolve your AV.  If you don't currently have remote support, this is something that we can add to your AV system and slowly integrate.  This will increase your uptime and reduce the amount of concessions needed when tech is not behaving as it should!  We can also help you to develop your ‘Video conferencing’ provision and ‘Hybrid meeting solutions’ in house to help you to maximise your event revenue.

 To find out how great AV support can make a difference in your venue, why not get in touch?  Call us today on 01344 456500 to give your staff one less thing to worry about tomorrow.

CGA Integration … Making hospitality sound great!

Meeting Room & Events AV in restricted times

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This year the situation we find ourselves in is unprecedented.  We at CGA know that as a result, Hospitality venues have very little budget at present, so we thought that some ideas and tips on how to make the best of your current AV may be helpful. 

As the Covid situation changes, we all know that Government advice is constantly changing and varies throughout the UK.  Currently the general guidelines reflect the need for gatherings in small groups, (rule of six), no shouting or singing, and keeping your distance.  These rules pose challenges when it comes to delivering quality face to face meetings or important conference calls, but with carefully planned technology and AV, these difficulties are not insurmountable.

Facilitating better calls

Are your clients currently making business calls from their spare room, kitchen or lounge?  Do they feel their home is not delivering the correct ambience for meetings, or do they find themselves not in a ‘business state of mind,’ (as they still have their slippers on!)  Coming to your venue could help them to get into work mode, focus better and present the best version of themselves.  Wearing their business attire and presenting themselves in a meeting room that sounds great and has a better camera than their laptop, could increase their productivity.

All the design elements you have invested in; great decor, soft carpets, comfortable chairs and quality AV can come together to create an optimum environment for a video call.  The presence of soft furnishings helps to eliminate echo and reverberations, often too prevalent in kitchens and modern minimalist homes, which detract from the quality of sound in virtual meetings.

Ensuring delegates can be heard

To effectively get your message across in a room of socially distanced delegates, you need what is called a "Sound reinforcement system."  This is best done with multiple ceiling speakers spread through a room, as each speaker gently reinforces the sound of the delegate speaking and saves them from shouting, delivering even sound throughout a room without the aggression and front of room energy generated from a PA system. Many of your function rooms will already have ceiling speakers for background music, and with care, these can be retasked without decoration, to make a vocal reinforcement system to help your delegates deliver safe and effective presentations.

Delivering Hybrid meetings

Even if we are only allowed to have a small number of delegates in our rooms and they have to be socially distanced, it is still possible to enable them to successfully meet with distanced colleagues via a ‘call’ if you get the AV in the meeting room right.  Current AV allows your existing radio microphones to be linked to a call, or for a dedicated ceiling microphone to be deployed to cover a whole room to more effectively bring together delegates who are both at the meeting in person with those dialling in remotely.

Enabling large scale virtual events

Although it is no longer possible to gather everyone together into one room for key presentations in an old-style company conference, did you know that your lectern or radio mics can be linked to a ‘call’ with an HD camera to make a live stream to remote delegates, at the same time as presenting in your function room?  A small group of individuals can reveal the big-ticket items and key corporate messages to everyone in the company, without geographical bias, from your venue.

Whatever type of meeting you are facilitating, we are here to help.  If you would like to find out how your current AV system can be modified to address the issues we face in these current times, please give us a call, we’d be happy to help.

CGA Integration … Making hospitality sound great!

The changing face of worship; how the Covid -19 pandemic may help to expand church congregations

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The Covid-19 pandemic has had a far reaching impact on every aspect of society, and how we worship is no different.  Gathering every Sunday at church to share a service with other members of our congregation may no longer be possible, but this does not mean that communal worship has ceased.  Churches across the land have moved online.  The traditional weekly gathering has been replaced with online services, webstreams and Zoom calls.  Although this has happened through necessity, we must embrace the opportunity that this situation has presented us with and capitalise on the new technological proficiency that we have developed in our local church communities.

Moving forward, as we are permitted to open up our churches and buildings for worship, there will be hesitation from certain members of the parish.  Not everyone will be keen or able to rush back to a shared public space for their regular worship.  As such, there will still be a role for broadcasting weekly online services, to ensure that everyone in the community continues to be provided for.  But this should not be seen as a hindrance.  In fact, in addition to regular parishioners watching online, there is also a new group of people who have found the church during this pandemic.  A group of people who like the accessibility of ‘church at home’ and online services.  Some may well be watching on ‘catch up’ at a different time or even on a different day to the usual Sunday service.  Services online have actually grown the size of regular weekly congregations.

As we gradually move back into our churches, I think we need to develop a ‘new normal’ to include those people who for whatever reason are not with us for our weekly service in person. These may include people in care homes or elderly members of the parish who are no longer confident or able to travel to church.  Couples who do not feel comfortable bringing their baby or young child to church or leaving them in the creche or at Sunday school, who find it less stressful to enjoy the service at home.  Past members of the congregation who have moved away but appreciate the opportunity of familiar Sunday worship with old friends.  New online members who may be geographically distant but who are drawn to your style of worship or those who are local but just enjoy the flexibility of worship ‘on demand.’

Worship leaders need to think about how they can include this new remote congregation in their main services.  Laptop microphones are not good enough to pick up sound from the whole church.  A digital sound processor is needed to connect the existing sound system and microphones being used in the church service to ensure that sound can be clearly transmitted from both the spoken word; readings, prayers and sermons, through to musical worship; communal hymns, choirs and music groups. In addition, a motorised and zoomable digital camera will be needed to effectively record and transmit all aspects of the service for the remote congregation.

This might mean having a camera operator during the Sunday service, ensuring that the right image is shown at the right time or words for hymns are visible on screen.  Camera angles will need to be considered as we think about individuals' privacy as well as young and vulnerable members of the congregation who may attend a service, but who should not be broadcast on a web stream or call to unknown end-users.  These restrictions may dictate the need for prerecorded services rather than a live stream, giving you a chance to review and edit the service and send it out a few hours later.  Thought will also need to be given to communicating how members of the virtual congregation will be notified about and view the services and possibly who the link is sent to to enable a remote connection.

The good news is that a lot of these questions have already been broached during the pandemic and you already have a lot of the tools you need to make this happen.  The same processes which enable the interfacing to the web or Zoom stream which you are already using during lockdown can still be used.

The hardware required to link your sound system and connect your church to the recording stream is an investment and possibly more than had been planned and budgeted for at this time.  If you are not already active in this area, grants are available from church bodies to help you to set up online during this period of social distancing.

By taking the step to invest in a digital sound processor to enable the interfacing to the web or Zoom to effectively stream services will have the added benefit of improving the sound quality within the existing church sound system and through the induction loop, so the sound for all worshippers, wherever they are joining you from, will be the best that it can be.

CGA Integration … Making hospitality sound great!

CGA Integration Working Arrangements during the Covid-19 Pandemic

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In these unprecedented times we hope that you, your family and your teams are all safe.  I am pleased to say that all of us here at CGA Integration are currently fit and well.

CGA Integration is still operating during this Covid-19 Pandemic.  We have adapted our working practices to comply with Government requirements and are able to be on site with appropriate PPE and social distancing in place.

We are now working with our customers both to carry out on site installations and to plan how systems might need to be put in place or adapted after the country emerges from lockdown. 

If you have any AV requirements or want to discuss how your current provision may need to be adapted moving forward, please do not hesitate to call or email.

Trusting you are well and looking forward to working with you again when we can.

Chris Gunton

Managing Director
CGA Integration Ltd

CGA Integration … Making hospitality sound great!

Now is the time

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As we move into a new decade, 2020 has brought with it new challenges for the Hospitality sector.  International forces such as the growing awareness of Global warming; epitomised by the Australian bush fires, new personal and political eco priorities, the impact of Covid 19 and potentially even Brexit have led to, and will probably continue to impact upon public gatherings, meetings and events.

It is unlikely that we will witness the growth of this area at least in the short term, especially as companies and potentially in time more governments, impose travel bans or recommend limiting social contact.  So what can we, as venues, do to address this change in circumstance?  Has the requirement for meetings and social contact actually gone away, or do we just need to get smarter about how we think about addressing a need that is still very much a reality?

The position we currently find ourselves in shouldn’t be seen as a time to reposition our meeting spaces. As I see it, the meeting’s business will just evolve.  Good business is always best done face to face and with so many social and personal benefits associated with gathering together, I believe it will still be essential for certain people to travel to at least some events.  But as we all address both travel risks and our own carbon footprint, I think there will always be individuals who may not be able to be there in the room, but who certainly will need to be part of the meeting, presentation or event.  Our challenge is to ensure that they are included.

So what can you do?  Cramming everyone around a laptop is just not a valid option and putting individuals on the projector screen via an Internet call does not fully include them in the meeting.

CGA can deliver a range of integrated Hospitality meeting room solutions that makes the process as interactive as possible in the absence of everyone actually being there. Technical solutions with the connection of one or two cables, will allow the whole room to be present through both sound & video, on any call from a clients device through Webex, Zoom, Fuze, Skype or Jabber to name a few key platforms.

Ceiling-mounted microphone panels can be installed and finished to a RAL colour.  When connected to a call, these will enable the whole room (24 + people, subject to ceiling height), to be heard clearly, and they can quickly disappear when the space is in use for other purposes.  In addition, the same ceiling speakers that spread quality music across your room for dining events can also be used to relay the sound from the remote parties.  Spreading ceiling speakers across the room prevents the ‘loud at the front and quiet at the back’ effect of older conferencing systems.

For clarity visuals as well as sound, an HD camera mounted around the main screen can be manipulated to zoom and pan around the room to catch all delegates, or multiple cameras can be used to show physical resources brought into the meeting.

Can you just make a conference call?  Sometimes this is an option, as staff or delegates often just need to connect voices quickly to bring a manager, key team member or contractor together to make a decision and ensure the meeting concludes efficiently.

To help you with this, CGA can offer a fully rechargeable audio conferencing solution that is fully portable.  It can be stored in a charging case or on trays in communal areas so that this system is always ready to go. This solution can be deployed anywhere inside or even outside your hotel, as once charged, all it needs is a client with a device to make the call (e.g. phone, laptop, or pc), so you can make that conference call from the beach bar, roof terrace or even nineteenth Tee!  You can connect a single call by Bluetooth, (using NFC pairing if enabled on your phone), USB or just an audio cable to mobile devices.  This system can connect 24 people ‘around a table’ to a remote caller with great two-way audio.  Further functionality can also be gained by joining multiple calls, (up to a maximum of three), one on each of Bluetooth, USB and audio jack, to join the three remote locations with the other people in the room.

Ask for a demo today as you will be surprised at how ‘joined-up’ these systems are and how you can start showing both your staff and your clients options to manage both their travel and carbon footprints.

CGA Integration … Making hospitality sound great!

Don’t forget your most important resource… your Team!

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Motivating your team through their working environment is a key way to help drive your customer’s guest experience. In the hospitality industry, it is always vital that we deliver exceptional customer service to reinforce our Brand values and hopefully ensure repeat business. Obviously the look, ambience and technology infrastructure of a venue is key in delivering this, but it is the staff that work at the venue that are paramount in ensuring that your guests stay is a memorable one, for all the right reasons! Valuing and motivating staff comes in many guises; pay, benefits, empowerment, promotional prospects, but working conditions are also key. Ensuring that care is taken over the environment for your staff areas, as well as those for your guests, will help your staff to feel valued and in turn help them to ‘live your Brand’. Improving Back of House Areas using AV Increasingly CGA Integration is seeing savvy employers investing in their staff areas; using AV technology to enhance ‘Back of House.’ Over the years, CGA has installed sound systems and digital signage in staff areas at venues such as The Dorchester, Park Lane and the staff canteen at Hyatt Regency London - The Churchill. We have also worked with partners to install digital signage back of house in hotels, to ensure that their staff arrive and leave work in a pleasant environment and are kept up to speed with staff news and current affairs. Back of House Sound Systems Installing sound systems throughout staff changing areas and back of house areas will help staff to feel relaxed when starting and leaving work. Some venues use soothing music, while others choose local radio stations with news, to ensure that the staff are up to speed with what is happening locally, benefiting both them and in turn your guests. Back of House Digital Signage Gone are the days of paper bulletins to inform staff of important news and key staff events, email has taken over, but at times where your staff might not have access to their mobile phone or computer, digital signage, (a generic term for information disseminated through electronic screens), can be used in staff areas to keep them up to speed. Venues are using this to inform staff of; important corporate news, key employee information and more crucially staff social events and activities, even to wish employees a Happy Birthday! Many employers are very conscientious in differentiating between corporate and staff information to ensure that members of staff feel their events are social occasions. The way digital signage is presented can help with this differentiation. Help your team to live your Brand Creating a back of house environment that is synonymous with your Brand, one which is inclusive to the longest serving and newest arrival alike, will help your staff in turn better deliver your Brand to your customers, selling and upselling products much more effectively than brochures or websites alone. If you think this is an area that your hotel could benefit from then please do get in touch to discuss how AV can be used to empower your most important resource … your team. I look forward to hearing from you. Chris Gunton Managing Director CGA Integration

CGA Integration … Making hospitality sound great!

Delivering truly integrated control

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Walls covered in knobs and buttons, we’ve all seen them and not only do they look unsightly but does anyone really know what they all do?!  How with so many controls and variables can you offer any level of consistent guest experience?  When you spend so much time and money on brand experience and getting the look and ambience of a room just right, the last thing you want is for that to be blighted with a visual cacophony of controls which are not aligned to offer a consistent guest experience.

So, how can you get rid of that unsightly wall and keep the control panels to a minimum whilst still maintaining maximum flexibility for your staff and guests? And equally importantly how do you know who to call if the touch panel you have installed doesn’t make all elements of your room respond?

Firstly identify what you want to integrate
Be clear about what ‘elements’ of the room you want to control from your panel, this may include: Lights, Sound, Video, Projection, Air conditioning (A/C), Blinds & curtains, Room combining or Staff calling, but it's by no means an exhaustive list.

Secondly brief suppliers collectively
Once you’ve identified what you want to control from the panel you need to ensure that your suppliers of all of the different elements work together collectively to make it happen.  The best approach is to brief them together to aid discussion and iron out any potential conflicts with proposed solutions; they will all want to have their control visible in the room but this is not necessary.

Finding a master control that has a two-way protocol with other systems will ensure that the touch panel is always showing the status of the subsystem and not just sending commands and hoping for the best!  If you identify some common protocols then one system can offer a touch screen to control all of the other elements.

CGA Integration already offers integrated control systems and we’d be happy to talk to you about what would work best for your requirements. 

Designing a system that is integrated yet discrete
From experience, insist that each system can run stand-alone as well as part of the integrated system.  This has two benefits; not only does it act as a means to identify who you need to call if a specific element isn’t working, but if the master control interface fails you always have a method of control.  To achieve this it will mean putting individual element control panels somewhere out of sight, often in a service cupboard.  But, as a result, if for example the main touch panel will not control the lights but the lights can be operated from the panel in the service cupboard, then you know that you have a control system issue and not a light system failure and you are not plunged into darkness as the lights can still be operated stand-alone.

The result will leave you with individual systems for added control but only one visible control panel on the wall.  This one panel will allow you to set up the whole room, possibly from presets and you will not be left with a wall full of knobs and buttons that staff need three years service to fully understand!

In fact, often these systems offer advanced functionality.  Once you have an integrated control system in place then you may be able to further enhance an area’s function through alternative control screens or wireless iPad control for floor managers, which improves the management of your room set-up without any further unsightly controls.

Further benefits of integrated control systems
As well as controlling all chosen elements of a room from one panel, the additional benefit of integrated control systems is often network and remote support.  When CGA install an integrated control system, the main processor reports to us remotely and tells us how all the different elements of a system are performing.  In turn we can enable email alerts to engineers or the venue to automatically inform them of any errors. It really does work.  In a CGA installation a few years ago the hotel engineering team were amazed when they started getting fault emails about their air conditioners!  As a result they were able to identify the problem and fix it in a timely way with minimal disruption.

In a CGA installed integrated control system, our team here at CGA can also see the status of all the connected systems.  So if something is not working as it should be and you call us out of hours, we can very quickly connect into your system and send commands to different elements in the system to try to fix things remotely.  If this is unsuccessful,  we are able to determine what the issue is before we make a site visit, making the path to a solution much faster for all concerned and managing the carbon footprint of excessive site visits to diagnose the problem.

CGA Integration … Making hospitality sound great!

Size is not everything!

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“Wow look at that speaker! We’re not a nightclub!!!”

I have heard this and similar comments time and again when designing a sound

system for a client for the first time.  A regular misconception is that the physical

size of a speaker is directly proportional to the volume or loudness of the sound

system, but that is generally not the case.

It’s true that you will need larger speakers to produce sound for a live concert

than you would need to install in a restaurant, but as sound gets quieter, there

is a minimum speaker size that you will reach, after which you start

compromising on sound quality.

Sound reproduction is all about moving air particles or vibrations.  In a

loudspeaker an electromagnet is attached to a cone which amplifies these

vibrations as it moves forwards and backwards, making sound waves in the

surrounding air and pumping them towards your ears.

So how do we hear music which is made up of lots of different sounds? Without

going too deeply into the science behind this, the frequency of the vibrations

(the number of sound waves that go past a fixed point say every second)

governs the pitch of the sound produced.  To faithfully reproduce all the

different frequencies of sound in a piece of music, good quality speakers use

different sized cones dedicated to high, medium and low frequencies, hence

the need for a minimum sized speaker to accommodate these. Generally in

each speaker cabinet there will be a bass driver (for low frequency sound

waves) and tweeter (for high frequency sound waves) and these will ensure

that sound from all frequencies is covered.

High frequency sound waves generate small movements of a small loudspeaker

surface area (the smaller tweeter cone) and lower frequency sound generate

large movements of a large surface area (the larger bass driver cone).  Basically

the lower the pitch of the sounds you want to replicate, the larger the surface

area of the cone and the larger the cubic volume of the speaker box you will need.

Sound volume (measured in decibels) is actually down to the amplitude of the

sound waves.  The amplitude of a sound wave (or the maximum distance moved),

is a reflection of how much energy it carries, the more energy it has the more air

particles that are moved for longer and the greater the sound we hear.

So, if you want a warm and full sound system throughout all the areas of your

venue, then you will need to have enough surface area of loudspeakers to excite

the air in the space and enough cubic volume of speaker cabinets to enable a

warm and comfortable sound to be generated in all areas.  This will be delivered

through a combination of; the right number of speakers of the right size installed

in the right locations.

Here at CGA Integration we generally use the smallest speaker cabinet required

to deliver a good full range sound in the required space, often in many multiples

to ensure that the distance from the customer to the speakers remains as

constant as possible as they move around the space.  This is explained in

"why so many speakers?!" on the CGA Blog.

Here you will find lots of articles dealing with speaker solutions including

“design led sound solutions” where we explain how to minimise the visual impact

of speakers whilst still generating superior sound & “speaker location; a sound delivery”

which considers the different types of speakers available and where they can be

installed for maximum audio effect.

To sum everything up, if speakers are too small or too few are used, this can

lead to issues in sound reproduction and quality, which will affect the

ambience of your venue.  Just remember, your AV design is created that way

or a reason, as “you cannot change the laws of physics!”

Why so many speakers!?

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“Why do we need so many speakers?”

This is one of the most regular questions we get asked by clients.  The answer is

that the number of speakers we use in a sound system design depends on both

the acoustics and the layout of a venue, and here at CGA we will only recommend

the optimum number required to deliver the best possible audio experience; no

more and no less.

Sound should be like great design and should envelop and surround you from the

moment you enter a room. Visually, great interior design flows through a venue

and demonstrates the careful thought put into creating a flawless experience for

your guests.  Audibly, a well-installed quality sound system will do the same. With

the right number of speakers it will not be too loud or have audio ‘blackspots’, but

the audio will be present equally across all areas and will be a key component of

the overall sensory experience in your venue.

“But why does my venue appear to have more speakers than others?”

Calculating the number of speakers needed by comparing venues of a similar size

will not always work, as acoustics play a key role in determining speaker numbers.

For example, ceiling height has an impact. Counterintuitively, high ceilings often

require fewer speakers than low ceilings, because as a ceiling is lowered, speakers

become closer to a listener’s ears.  So two identically sized rooms with different

ceiling heights will require different numbers of speakers.

“How does that work?”

Each speaker works by emitting waves of sound, these start at the centre of the

speaker cone and radiate outwards towards the floor.  Ideally, to avoid any sound

black-spots, the waves of sound from adjacent speakers should cross just above

a listener’s ear height, but with low ceilings, unless you use a speaker with a much

wider dispersion than normal, the number of speakers you need to achieve this

significantly increases.

“But having lots of speakers makes my ceilings look ugly!”

How many of your guests enter your venue and look up at the ceiling?

Unless you have wonderous artwork or lighting features on the ceiling,

most guests gaze at their eyeline or just above or below this point.

If however, you are concerned about this, CGA can now finish speakers

to any RAL or Pantone colour to ensure that your speaker grills

seamlessly blend into the ceiling whatever its colour.

So the key question to ask is not how can I reduce the number of

ceiling speakers I need, but how many speakers do I need to get the

best possible audio experience for my guests.

CGA Integration … Making hospitality sound great!

Design Led Sound Solutions from CGA Integration

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Holistic visual design
Have you ever been frustrated that your interior design is being compromised by the functional requirements of services? Do you have an eyesore of a white grill on a coloured ceiling, black boxes on white walls or maybe too many controls on the walls, with staff unable to get the consistency you planned and designed for?

If this sounds like an experience you are all too familiar with, CGA Integration can help you to address these aesthetic issues, whilst still enabling you to deliver the functional design that your client’s venue demands.

CGA can deliver speakers and grills resprayed to any RAL colour to ensure the integrity demands of your design, even after the services have been installed. With this available from CGA for all services, not just for sound equipment, we can help you to deliver a truly holistic visual design.

In addition, the control systems that CGA deploy not only deliver great sound but can also control; lighting, video, blinds, air conditioning and a whole range of other services. This enables you, the designer, to deliver a control platform for the whole environment, rather than creating a wall full of buttons to control varying parts of it!

So rather than planning how to layout a wall of switches, let us help you to change the conversation to talk about integration in the plant rooms and colours and fonts for the iPad control screens.

Addressing the soundscape
Taking things one step further, designs that encompass all the senses create a truly holistic guest experience. Although the visual design creates a wonderful first impression, hearing is one of our primary fight and flight senses; get the sound wrong in a venue and guests may never be comfortable in the space, no matter how wonderful it looks!

To generate the best sound, you need to ensure that the correct speakers and reproductive equipment are installed for the space. Not every sound system will deliver the right sound. How you hear sound in a space changes considerably with decorative finishes and also once it is occupied. CGA can help by creating the best sound system for your space, choosing and fitting the right equipment to deliver what your client needs it to do, throughout the day, every day.

Designed for the future 
Once you know that your design will both look and sound how you envisaged, how do you ensure that it stays that way, whilst still allowing flexibility and future proofing for your client?

Here at CGA we always plan for the future. With every sound system we create, we ensure spare cable runs to allow for changes to systems without the need for rewiring and we install digital control platforms which allow equipment to be monitored and tested by us remotely, (in real time), to ensure that all hardware is at it’s best at all times. These same digital control systems also allow systems to be reconfigured and reprogrammed easily with no hardware changes to repurpose or refresh a space for added peace of mind.

Why not talk to us about getting the sound system right for the space you are designing for. This might just add that final edge to your design; keeping your client’s guest’s spending and your client coming back to you for more great designs.

CGA Integration … Making hospitality sound great!

Why do I need PPL and PRS and what do they do?

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PPL and PRS for Music are the UK's two music licensing societies.

PPL represents performers and record companies. PRS for Music is

a society of songwriters, composers and music publishers. Both

organisations ensure that the creators and performers of music are

paid when their music is used in public.

PPL PRS Ltd is a new joint venture between PPL and PRS for Music.

They have recently joined forces to make it easier for their customers

to obtain a music licence for the playing or performance of music in public.  

The purpose of PPL PRS Ltd is to ensure that writers and performers are

fairly rewarded for their talent, but also to support those who use music

on a daily basis.

What is TheMusicLicence?

TheMusicLicence allows you to legally play and perform music in your

business, whether through the radio, TV, other devices and or through

live performances.

If you play or perform music in your business or organisation in the UK,

you will usually need TheMusicLicence. It will cover you, with one licence

and one invoice, for the use of virtually all commercially released music

available; millions of songs and recordings, including the most popular

and well-loved music not just from the UK but also from around the world.

Can I play Spotify or Apple Music in my Business?

The simple answer is no. In business terms, music streaming services

come in two forms; B2C (Business to Consumer) and B2B (Business to

Business). The core music streaming services offered by companies like

Spotify and Apple Music are B2C built for consumers, not businesses.

This means they are licensed for private, non-commercial use (perfect

to use at home with your friends & family). You need to purchase

TheMusicLicence to play music in public places, including to your

customers and employees.

But I have purchased iTunes Music so surely I can play this?

It is common in our digital age to be confused as to whether we own our

digital content. When you pay to download music or even movies for

that matter, you are essentially purchasing a license; you are leasing the content. Furthermore, you may only play this music in a non-commercial setting. You can listen to the songs yourself as much as you like, but it is illegal to play them in public. iTunes music on your iPod, iPad, iPhone, CDs, MP3s or digital files can not be used for background music in a commercial environment. Playing the downloaded music in your business violates copyright law because the act is now considered a public performance.

Public performances require TheMusicLicence.

What are Professional Creative Music Agencies?

Professional Creative Music Agencies create playlists of tracks to create

unique atmospheres and distinct brand identities for their clients.  All

music chosen by these agencies is covered by TheMusicLicence.

CGA Integration always recommends using this service, as you have

the peace of mind that when you purchase TheMusicLicence, all of your playlist will be covered. You also have the added benefit that the perfect playlist has been created specifically for your business.