Let’s go outside …

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 As Hospitality gradually reopens, one area that will be key to success, at least in the short to medium term, will be ensuring that venues make the most of their outside spaces by really integrating the ‘outside in.’ 

We now know that good ventilation is key in reducing the spread of Covid, so eating or socialising outside with all the benefits of natural air flow, reduces the propensity of transmission. As a result, outdoor hospitality spaces are going to be key this summer and AV can be used to help enhance your guest’s experience whether they are inside or out.  

Used effectively, a soundscape can bring the ambience of your venue seamlessly from one area to another, to create a holistic experience.  In just the same way as you would use a multi zoned sound system to create continuity of sound, as a guest walks through a hotel from the lobby to the bar though to the restaurant, the right number and type of speakers placed in the correct location can create a seamless flow of sound into an outdoor dining or bar area.

Similarly, outdoor speakers don’t have to be ugly!  Discrete speakers can be installed outside and even matched to a RAL colour to seamlessly blend with your decor.  They can be linked to your existing sound system and controlled in the same way as any other room or zone in your venue, ensuring that the right ambience is created in that area, depending on the occasion or time of day.

So as we embark on the road map to recovery, ‘let’s go outside’ and welcome guests back to our hospitality venues.

CGA Integration … Making hospitality sound great!

Clean Shoes?

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How do you prepare when meeting a client for the first time or delivering that crucial presentation?

If you’d have asked me a year ago I’d have said; clean shoes, iron shirt, for the gents amongst us we’ll choose an appropriate tie, and I even have a set of cufflinks which my wife gave me that always create conversation...

All of this has now changed, as the pandemic means that we now don our “Zoom Suits” and only dress in business attire from the waist up, presenting from home in our slippers...

But as we move forward, things are likely to evolve again. Companies will want to get their people back together in person as soon as it's safe to do so, and with the UK vaccine programme picking up pace, this may be closer than we think. Nothing works better for the charismatic sales executive than being in a room and bouncing ideas off colleagues, even if the client is remote.

Moving forward, it is my belief that there may always be someone outside the room, either because they are isolating, ill, or unable to travel due to company budgetary or environmental constraints. So the next generation meeting rooms need to be mindful of this and as such need to be a little different from the meeting rooms of old.

In the hospitality industry, we need to remember that we have so much more to offer than just the technology for meetings. However, to enable this new style of meetings to work effortlessly, getting the technology right will be vital.

Why bother to host meetings in Hospitality venues?

Hospitality venues offer so much more than being at home:

• People - welcoming, smiling, competent people who are there to help ensure your event runs smoothly and you have everything you need; no slamming doors or playing of loud music degrading your event!

• Space - where a team can meet either socially distanced, virtually or a mixture of both.

• Hospitality - food and drink on demand so that your time is spent with your team or customers doing business and networking with no trips to the kitchen required.

• A dedicated focused environment - with no doorbells ringing, homeschooling interruptions or pet distractions.

• Quality connectivity - generally hospitality has much better internet (bandwidth) than many of us have at home, ensuring the meeting or presentation goes without a glitch.

• Quality surrounding - rather than hanging a spare shower curtain behind you or worrying that the window cleaner will suddenly appear, Hospitality venues have well-appointed rooms with soft furnishings that give a much better sound & ambience to calls and discussions, whether they are on or offline.

So what tech can I add to enhance the meetings offered in my venue?

In order to offer the optimum environment for meetings at your venue, there are a few things you can ensure you have in your armoury:

• Well distributed sound - having a quality ceiling speaker system installed in your meeting rooms will ensure that the sound from a presenter or video call is heard by everyone in the room, without the need for a PA. Many sound systems hired by Events Companies are PA systems. PAs consist of a pile of speakers, they are normally in big black boxes and are either on stands, ground-stacked or hung and they blast out sound from where they are positioned, usually from the front of your room. The problem with this approach is that the first few rows of delegates can often become deafened, whereas those in the back of the room can struggle to be heard or hear. VR or vocal reinforcement does not use big black boxes, it is about lots of smaller speakers working gently across a room to evenly distribute the sound throughout the space. As the name suggests, VR reinforces the sound of the speaker’s voice via the multiple speakers positioned throughout a room. This in turn allows delegates to be spread out and still hear what is being said, without either being deafened or having to move forward and get closer to other delegates in order to hear. VR is a definite advantage in this time of social distancing.

• Large format projection and screens - making sure all of your delegates can clearly see what is being presented or discussed is important, especially with requirements for social distancing. This might mean looking at installing a ceiling-mounted or hung screen & projector to use the advantage of height available in your space. If you have limited ceiling height please see One to All & Webview below.

• BYOD - bring your own meeting is the evolution of BYOD. With everyone now capable of running video conferences and meetings via their own device at home, BYOM systems enable you to scale that meeting, with a few simple connections, to deliver the meeting on the room infrastructure: a large screen, sound system and microphone system. This enables those colleagues who are present in the room to join with remote colleagues dialing in, where everyone can see the same screen viewed in the room. The good BYOM systems have all the functionality of BYOD, but all delivered in the room as well as on the call or stream of remote colleagues.

• Whole room microphones - in order for effective BYOM and video conferencing to happen, coordination of devices is required through a centralised microphone system. If clients have an in-person meeting with remote colleagues at your venue and they want to present on one call using separate devices this will not work without coordination, as the individual devices will all interact and feedback, making it a worse experience than calling from individual kitchens or spare rooms! Discrete ceiling microphones can be installed to cover your whole meeting room and take the sound of the talking delegate onto your video call to ensure everyone is heard.

• One to All & Webview - many of the good BYOD & BYOM systems have the ability to share a presentation within a room enabling delegates to see slides on their own device and save them to their device. This is useful not only if you cannot get a big screen in place in your meeting room, but it also eliminates the need for delegates to keep disrupting the flow of the meeting by taking photographs of the projection screen.

What’s the future for larger-scale events and conferences?

How we address the need for larger-scale events and conferences in the short to medium term is a question that is topical for many businesses and one that may or may not be cost-effective to own, but it's something you may be asked to consider:

• Virtual events - these kinds of events do not need to be hosted by hospitality venues, they require a large dedicated space, a stage and a green screen background, which can enable you to present just about anything you want to a remote clientele. If this is something you want to explore you will need to talk to your Events Company. The equipment you will need may not be something you want to own, but instead hire in and then offer on to clients as another meeting option!

• Hybrid meetings - these are like large scale BYOMs for presentations and conferences for large numbers of delegates. You can now run meetings in your larger spaces with a video call or stream going out to remote delegates, routing presenters, radio microphones and on screen presentations to a stream or call as well as showing this on screen for the distanced delegates in the room. This type meeting is likely to be something you would want to get your events company involved with to ensure it runs smoothly for all delegates wherever they are and to make the event as dynamic as possible, but you need to get the in room AV infrastructure right to make it happen.

What can I do now?

Whatever type of meeting you are facilitating, and however technology evolves to meet the needs of our ever changing world, CGA are here to help you get the most from your meeting rooms.

CGA Integration … Making hospitality sound great!

Do you hear what I hear?

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Now we are fully immersed in the festive season and Christmas Day is fast approaching, I have been pondering; What is the sound of Christmas?

No-one wants it associated with sounds that conjure up feelings of anxiety, fear or disappointment, such as emergency services sirens blaring or bleeps sounding when you are on call.  I’m sure Retailers want it to be cash registers ringing and ‘chip & pin’ machines beeping, local churches might like it to be carols being sung or congregations celebrating the messages of the Christmas story and clearly some radio stations believe it should be back to back Christmas music from the beginning of November.  In contrast, you may prefer the magic of a snowy day where all sound is muffled and quiet, when the world takes on an unnatural eerie silence, except for maybe the crunch of snow underfoot or occasional bird song.

For me there are certain songs and sounds that are intrinsically linked Christmas; Paul Young’s ‘Love of the common people’ always reminds me of a certain Christmas school disco and the intro to the Pretenders ‘2000 miles’ transports me into the festive season within a few bars.  These are very personal prompts associated with my own memories and they will mean little or something very different to someone else.  The truth is that each one of us will have a different idea of what their perfect Christmas would be and as such the sound of Christmas will be different for everyone.  What can be agreed upon is that music and sounds evoke powerful memories and feelings in us all, and audio plays a key role in creating your own magical Christmas experience, whatever that may be.

In fact, as with every celebration large or small, Christmas is a truly multi-sensory event.  All the sensations; sights, smells, sounds and tastes add together with our imagination, memories and emotions to create our own personal Christmas experience, missing any one element out would detract from the feeling as a whole.  The sound and experience of Christmas is a very personal thing and what we all often seek is the warmth and security of familiarity whether through a song, film, place or just being with family or people who know you best and with whom you can relax.

We at CGA wish you all a safe, warm and happy Christmas, whatever that means to you.  We hope that the New Year sound as good, if not better than this year!

CGA Integration … Making hospitality sound great!

Delivering truly integrated control

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Walls covered in knobs and buttons, we’ve all seen them and not only do they look unsightly but does anyone really know what they all do?!  How with so many controls and variables can you offer any level of consistent guest experience?  When you spend so much time and money on brand experience and getting the look and ambience of a room just right, the last thing you want is for that to be blighted with a visual cacophony of controls which are not aligned to offer a consistent guest experience.

So, how can you get rid of that unsightly wall and keep the control panels to a minimum whilst still maintaining maximum flexibility for your staff and guests? And equally importantly how do you know who to call if the touch panel you have installed doesn’t make all elements of your room respond?

Firstly identify what you want to integrate
Be clear about what ‘elements’ of the room you want to control from your panel, this may include: Lights, Sound, Video, Projection, Air conditioning (A/C), Blinds & curtains, Room combining or Staff calling, but it's by no means an exhaustive list.

Secondly brief suppliers collectively
Once you’ve identified what you want to control from the panel you need to ensure that your suppliers of all of the different elements work together collectively to make it happen.  The best approach is to brief them together to aid discussion and iron out any potential conflicts with proposed solutions; they will all want to have their control visible in the room but this is not necessary.

Finding a master control that has a two-way protocol with other systems will ensure that the touch panel is always showing the status of the subsystem and not just sending commands and hoping for the best!  If you identify some common protocols then one system can offer a touch screen to control all of the other elements.

CGA Integration already offers integrated control systems and we’d be happy to talk to you about what would work best for your requirements. 

Designing a system that is integrated yet discrete
From experience, insist that each system can run stand-alone as well as part of the integrated system.  This has two benefits; not only does it act as a means to identify who you need to call if a specific element isn’t working, but if the master control interface fails you always have a method of control.  To achieve this it will mean putting individual element control panels somewhere out of sight, often in a service cupboard.  But, as a result, if for example the main touch panel will not control the lights but the lights can be operated from the panel in the service cupboard, then you know that you have a control system issue and not a light system failure and you are not plunged into darkness as the lights can still be operated stand-alone.

The result will leave you with individual systems for added control but only one visible control panel on the wall.  This one panel will allow you to set up the whole room, possibly from presets and you will not be left with a wall full of knobs and buttons that staff need three years service to fully understand!

In fact, often these systems offer advanced functionality.  Once you have an integrated control system in place then you may be able to further enhance an area’s function through alternative control screens or wireless iPad control for floor managers, which improves the management of your room set-up without any further unsightly controls.

Further benefits of integrated control systems
As well as controlling all chosen elements of a room from one panel, the additional benefit of integrated control systems is often network and remote support.  When CGA install an integrated control system, the main processor reports to us remotely and tells us how all the different elements of a system are performing.  In turn we can enable email alerts to engineers or the venue to automatically inform them of any errors. It really does work.  In a CGA installation a few years ago the hotel engineering team were amazed when they started getting fault emails about their air conditioners!  As a result they were able to identify the problem and fix it in a timely way with minimal disruption.

In a CGA installed integrated control system, our team here at CGA can also see the status of all the connected systems.  So if something is not working as it should be and you call us out of hours, we can very quickly connect into your system and send commands to different elements in the system to try to fix things remotely.  If this is unsuccessful,  we are able to determine what the issue is before we make a site visit, making the path to a solution much faster for all concerned and managing the carbon footprint of excessive site visits to diagnose the problem.

CGA Integration … Making hospitality sound great!

Size is not everything!

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“Wow look at that speaker! We’re not a nightclub!!!”

I have heard this and similar comments time and again when designing a sound

system for a client for the first time.  A regular misconception is that the physical

size of a speaker is directly proportional to the volume or loudness of the sound

system, but that is generally not the case.

It’s true that you will need larger speakers to produce sound for a live concert

than you would need to install in a restaurant, but as sound gets quieter, there

is a minimum speaker size that you will reach, after which you start

compromising on sound quality.

Sound reproduction is all about moving air particles or vibrations.  In a

loudspeaker an electromagnet is attached to a cone which amplifies these

vibrations as it moves forwards and backwards, making sound waves in the

surrounding air and pumping them towards your ears.

So how do we hear music which is made up of lots of different sounds? Without

going too deeply into the science behind this, the frequency of the vibrations

(the number of sound waves that go past a fixed point say every second)

governs the pitch of the sound produced.  To faithfully reproduce all the

different frequencies of sound in a piece of music, good quality speakers use

different sized cones dedicated to high, medium and low frequencies, hence

the need for a minimum sized speaker to accommodate these. Generally in

each speaker cabinet there will be a bass driver (for low frequency sound

waves) and tweeter (for high frequency sound waves) and these will ensure

that sound from all frequencies is covered.

High frequency sound waves generate small movements of a small loudspeaker

surface area (the smaller tweeter cone) and lower frequency sound generate

large movements of a large surface area (the larger bass driver cone).  Basically

the lower the pitch of the sounds you want to replicate, the larger the surface

area of the cone and the larger the cubic volume of the speaker box you will need.

Sound volume (measured in decibels) is actually down to the amplitude of the

sound waves.  The amplitude of a sound wave (or the maximum distance moved),

is a reflection of how much energy it carries, the more energy it has the more air

particles that are moved for longer and the greater the sound we hear.

So, if you want a warm and full sound system throughout all the areas of your

venue, then you will need to have enough surface area of loudspeakers to excite

the air in the space and enough cubic volume of speaker cabinets to enable a

warm and comfortable sound to be generated in all areas.  This will be delivered

through a combination of; the right number of speakers of the right size installed

in the right locations.

Here at CGA Integration we generally use the smallest speaker cabinet required

to deliver a good full range sound in the required space, often in many multiples

to ensure that the distance from the customer to the speakers remains as

constant as possible as they move around the space.  This is explained in

"why so many speakers?!" on the CGA Blog.

Here you will find lots of articles dealing with speaker solutions including

“design led sound solutions” where we explain how to minimise the visual impact

of speakers whilst still generating superior sound & “speaker location; a sound delivery”

which considers the different types of speakers available and where they can be

installed for maximum audio effect.

To sum everything up, if speakers are too small or too few are used, this can

lead to issues in sound reproduction and quality, which will affect the

ambience of your venue.  Just remember, your AV design is created that way

or a reason, as “you cannot change the laws of physics!”

Why so many speakers!?

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“Why do we need so many speakers?”

This is one of the most regular questions we get asked by clients.  The answer is

that the number of speakers we use in a sound system design depends on both

the acoustics and the layout of a venue, and here at CGA we will only recommend

the optimum number required to deliver the best possible audio experience; no

more and no less.

Sound should be like great design and should envelop and surround you from the

moment you enter a room. Visually, great interior design flows through a venue

and demonstrates the careful thought put into creating a flawless experience for

your guests.  Audibly, a well-installed quality sound system will do the same. With

the right number of speakers it will not be too loud or have audio ‘blackspots’, but

the audio will be present equally across all areas and will be a key component of

the overall sensory experience in your venue.

“But why does my venue appear to have more speakers than others?”

Calculating the number of speakers needed by comparing venues of a similar size

will not always work, as acoustics play a key role in determining speaker numbers.

For example, ceiling height has an impact. Counterintuitively, high ceilings often

require fewer speakers than low ceilings, because as a ceiling is lowered, speakers

become closer to a listener’s ears.  So two identically sized rooms with different

ceiling heights will require different numbers of speakers.

“How does that work?”

Each speaker works by emitting waves of sound, these start at the centre of the

speaker cone and radiate outwards towards the floor.  Ideally, to avoid any sound

black-spots, the waves of sound from adjacent speakers should cross just above

a listener’s ear height, but with low ceilings, unless you use a speaker with a much

wider dispersion than normal, the number of speakers you need to achieve this

significantly increases.

“But having lots of speakers makes my ceilings look ugly!”

How many of your guests enter your venue and look up at the ceiling?

Unless you have wonderous artwork or lighting features on the ceiling,

most guests gaze at their eyeline or just above or below this point.

If however, you are concerned about this, CGA can now finish speakers

to any RAL or Pantone colour to ensure that your speaker grills

seamlessly blend into the ceiling whatever its colour.

So the key question to ask is not how can I reduce the number of

ceiling speakers I need, but how many speakers do I need to get the

best possible audio experience for my guests.

CGA Integration … Making hospitality sound great!

Sounds Good?

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We all talk about “good sound” but what is good sound in a hospitality context?

Good audio is like good visual, it’s very personal and an individual's perception

of quality sound can be very subjective. Having listened to studio recordings of

music tracks, these are very different to the presentation of music that most end

users expect to hear, and with the increased use of mp3 and headphones, the

appreciation of sound is further changing.

That aside, however, there are still some key characteristics that demonstrate

the basis of good sound.

So what should you listen out for?

Good sound should be evenly distributed throughout a space; as guests move
around an area they should receive a consistent audio experience.  Expanding
from this, you should consider your space layout. In adjoining areas where there
is no wall, door or physical barrier, or where the door will be open much of the
time, the sound will travel between adjoining spaces so you need to consider
how zonal sound can be used to create a more consistent experience for your
guests. A great sound system will also envelop you as you enter a space and
the actual sound sources should be hard to define.  This does not mean that
the sound needs to be loud, just seamless. In addition, the sound should be
balanced; there should not be too much or too little bass, mid or high frequency,
(unless of course, you are building a nightclub), and this mix should remain
balanced at both low and high volume levels. Another key area to consider is
where you might need less sound.  You may want lower sound levels in bar
areas and at service points to improve conversation and communication flow
between your customers and your team.

So what are the traps that lead to bad sound and how can these be avoided?

Considering audio hardware, there are certain things that you can do to maximise

the quality of your Hospitality sound.  

Unless you can get wall mounted speakers high above head height, installing these

in big spaces isn’t ideal, as they just make the perimeter of that space louder than

the centre and you don’t create a consistent audio experience.  Similarly, unless you

are on a stage or in a nightclub environment, splitting sound across separate bass

and mid high cabinets can often lead to unbalanced sound and should be avoided.

Using small speakers, although often considered aesthetically pleasing, cannot
supply a warm full sound.  A better alternative is the use of full range speakers,
possibly finished in a custom RAL colour to match your chosen decor, as these
can deliver superior sound whilst blending with your interior design.

Thinking about sound system design, considering the acoustics of a space is
also key in delivering the best possible sound.  Speakers pointing at or across
hard reflective surfaces will not generate good sound. Similarly, sound systems
created with many different areas and speakers but only a few amplifier channels
do not work.  To get great sound, different areas and speakers often need a
different amplifier channel and EQ. Finally, once the system design and hardware
have been considered, the music content needs to be addressed.  Not just what
tracks you are playing to evoke the right mood for your venue or for a particular
time of day, but the type of music format you are using to create the best possible
sound.  The quality at which a track is recorded makes a huge difference to the
end result of how that track sounds when it is played through a sound system.
No matter how good a sound system design and installation is, if you put in poor
quality music you get out louder poor quality music!  Conversely, with a well
designed and installed audio system, if you put in well-recorded music you get
out great sounding music.

To help with this and to avoid any of the legal copyright issues, look to professionally
curated music lists and fit these in a player.  This prevents your staff from putting on
their favourite tracks or from plugging in their phones which will help you to avoid
both legal and branding pitfalls.

So to make a hospitality venue sound good, good sound needs to make a sensory
engagement with your guests, and this can be achieved by the audio being an
integral part of the design, decor and planning of a new or refurbished space.

Design Led Sound Solutions from CGA Integration

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Holistic visual design
Have you ever been frustrated that your interior design is being compromised by the functional requirements of services? Do you have an eyesore of a white grill on a coloured ceiling, black boxes on white walls or maybe too many controls on the walls, with staff unable to get the consistency you planned and designed for?

If this sounds like an experience you are all too familiar with, CGA Integration can help you to address these aesthetic issues, whilst still enabling you to deliver the functional design that your client’s venue demands.

CGA can deliver speakers and grills resprayed to any RAL colour to ensure the integrity demands of your design, even after the services have been installed. With this available from CGA for all services, not just for sound equipment, we can help you to deliver a truly holistic visual design.

In addition, the control systems that CGA deploy not only deliver great sound but can also control; lighting, video, blinds, air conditioning and a whole range of other services. This enables you, the designer, to deliver a control platform for the whole environment, rather than creating a wall full of buttons to control varying parts of it!

So rather than planning how to layout a wall of switches, let us help you to change the conversation to talk about integration in the plant rooms and colours and fonts for the iPad control screens.

Addressing the soundscape
Taking things one step further, designs that encompass all the senses create a truly holistic guest experience. Although the visual design creates a wonderful first impression, hearing is one of our primary fight and flight senses; get the sound wrong in a venue and guests may never be comfortable in the space, no matter how wonderful it looks!

To generate the best sound, you need to ensure that the correct speakers and reproductive equipment are installed for the space. Not every sound system will deliver the right sound. How you hear sound in a space changes considerably with decorative finishes and also once it is occupied. CGA can help by creating the best sound system for your space, choosing and fitting the right equipment to deliver what your client needs it to do, throughout the day, every day.

Designed for the future 
Once you know that your design will both look and sound how you envisaged, how do you ensure that it stays that way, whilst still allowing flexibility and future proofing for your client?

Here at CGA we always plan for the future. With every sound system we create, we ensure spare cable runs to allow for changes to systems without the need for rewiring and we install digital control platforms which allow equipment to be monitored and tested by us remotely, (in real time), to ensure that all hardware is at it’s best at all times. These same digital control systems also allow systems to be reconfigured and reprogrammed easily with no hardware changes to repurpose or refresh a space for added peace of mind.

Why not talk to us about getting the sound system right for the space you are designing for. This might just add that final edge to your design; keeping your client’s guest’s spending and your client coming back to you for more great designs.

CGA Integration … Making hospitality sound great!

Why do I need PPL and PRS and what do they do?

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PPL and PRS for Music are the UK's two music licensing societies.

PPL represents performers and record companies. PRS for Music is

a society of songwriters, composers and music publishers. Both

organisations ensure that the creators and performers of music are

paid when their music is used in public.

PPL PRS Ltd is a new joint venture between PPL and PRS for Music.

They have recently joined forces to make it easier for their customers

to obtain a music licence for the playing or performance of music in public.  

The purpose of PPL PRS Ltd is to ensure that writers and performers are

fairly rewarded for their talent, but also to support those who use music

on a daily basis.

What is TheMusicLicence?

TheMusicLicence allows you to legally play and perform music in your

business, whether through the radio, TV, other devices and or through

live performances.

If you play or perform music in your business or organisation in the UK,

you will usually need TheMusicLicence. It will cover you, with one licence

and one invoice, for the use of virtually all commercially released music

available; millions of songs and recordings, including the most popular

and well-loved music not just from the UK but also from around the world.

Can I play Spotify or Apple Music in my Business?

The simple answer is no. In business terms, music streaming services

come in two forms; B2C (Business to Consumer) and B2B (Business to

Business). The core music streaming services offered by companies like

Spotify and Apple Music are B2C built for consumers, not businesses.

This means they are licensed for private, non-commercial use (perfect

to use at home with your friends & family). You need to purchase

TheMusicLicence to play music in public places, including to your

customers and employees.

But I have purchased iTunes Music so surely I can play this?

It is common in our digital age to be confused as to whether we own our

digital content. When you pay to download music or even movies for

that matter, you are essentially purchasing a license; you are leasing the content. Furthermore, you may only play this music in a non-commercial setting. You can listen to the songs yourself as much as you like, but it is illegal to play them in public. iTunes music on your iPod, iPad, iPhone, CDs, MP3s or digital files can not be used for background music in a commercial environment. Playing the downloaded music in your business violates copyright law because the act is now considered a public performance.

Public performances require TheMusicLicence.

What are Professional Creative Music Agencies?

Professional Creative Music Agencies create playlists of tracks to create

unique atmospheres and distinct brand identities for their clients.  All

music chosen by these agencies is covered by TheMusicLicence.

CGA Integration always recommends using this service, as you have

the peace of mind that when you purchase TheMusicLicence, all of your playlist will be covered. You also have the added benefit that the perfect playlist has been created specifically for your business.